Cupcake shop on George Street

Over the last week or two I've noticed a new cupcake shop open up on George Street, opposite the Wynyard station entrance.

Part of the collection offered at ivy, as their website says:

Unlike anything Sydney has ever seen, ivy offers a dazzling constellation of bars, dining facilities, shops, lounge areas and lifestyle indulgences. It’s a night out, a meeting place, function venue, an escape from reality. Step inside to where an endless array of experiences awaits you.

I'm just excited that I don't have to go down to Pitt street for a cupcake fix. Although in the name of food science, I should probably test them both out to compare.